Why XXL baby wipes deserve their own place on the shelf
The baby wipe aisle often revolves around price. XXL wipes address something else: convenience. One wipe per nappy change, clean hands, fewer wipes used. MyRoyalWipes from MyRoyalKids, formerly MyRoyalBaby, is built around that idea.
A different sales story
A My Royal Wipe is well over twice the size of a standard baby wipe. For the consumer, it is therefore the price per nappy change that counts, not the price per wipe. Founder Julia Feenstra used at least five wipes per nappy change with another brand, and one with My Royal Wipes. Our consumer article sets out this calculation transparently. That is a story your customers will understand immediately.
What the customer buys
· Size and thickness: 28 × 23 cm, 60 g/m².
· A short formula: 99% water, six ingredients, fragrance-free and alcohol-free.
· Dermatest Excellent, for both XXL and Travel.
· Packaging that stands out, with a push-to-open closure.
· Rating: an average of 4.9 out of 5 on our website, and the award for the most luxurious wipe from Ouders van Nu.
Already on the shelf
My Royal Wipes are stocked by retailers including Kruidvat, Trekpleister, Prénatal and pharmacies, and are available online through bol and Amazon.nl.
Brand transition
Since September 2026, new stock has been supplied under the name My Royal Kids. Packs labelled My Royal Baby can continue to be sold; the contents are identical.
Contact
For wholesale and retail: look under “Business” on our website or get in touch. For press: Press & media.
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