A premium baby wipe brand for your range: introducing MyRoyalKids
MyRoyalKids is a Dutch premium brand for baby wipes and children’s care products, known as MyRoyalBaby until September 2026. For distributors and importers looking for a distinctive wipes brand, MyRoyalWipes is a product with a clear story, a strong position in Dutch retail and complete documentation.
The product
· XXL Baby Wipes: 28 × 23 cm, 60 g/m² viscose, 40 wipes per pack.
· Travel Wipes: 20 wipes per pack, with the same lotion and material.
· Lotion: six ingredients, 99% water (confirmed in the CPSR). Fragrance-free and alcohol-free.
· Wipe: plastic-free and biodegradable, in resealable push-to-open packaging.
· Shelf life: three years unopened.
· Dermatest: both variants rated “Excellent”, tested on people with sensitive skin (September 2026).
Proven in the market
My Royal Wipes are available in the Netherlands through our own webshop and at retailers including Kruidvat, Trekpleister, Prénatal, bol and Amazon.nl, as well as pharmacies. Ouders van Nu named My Royal Baby the most luxurious wipe in a test of fourteen brands. Customers on our website give the wipes an average rating of 4.9 out of 5.
Documentation
The following documents are available to business partners:
· the safety assessment (CPSR) by a qualified EU safety assessor;
· the CPNP notification;
· the toxicological report;
· the Dermatest certificates and results;
· results of stability and microbiological testing;
· the production site’s GMP certificate (ISO 22716).
Interested in working together?
Are you interested in My Royal Kids for your business? On our website, you will find Wholesale and Distributor opportunities under “Business”. Get in touch through our contact page and tell us about your market and channels.
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